I currently work with Enterprise Creative Solutions, the Bank of America internal marketing agency. Here, I create visual solutions for marketing initiatives across the Bank of America business spectrum. My work addresses the sectors of: Global Banking and Markets, Preferred & Small Business Banking, Associate Engagement, and Global Wealth and Investment Management which includes Merrill Lynch, U.S. Trust, the Private Banking and Investment Group, and Bank of America Private Wealth Management.
As a Digital Art Director, I communicate remotely with my team to develop marketing materials in a process-driven system. I design and code emails for a range of internal clients, working with Account Executives, Art Buyers, Designers, Developers, and the leal compliance division along the way. I layout web content for www.baml.com, a content driven marketing site targeting C-level decision-makers at large institutions. I create User eXperience designs for websites, and design environmental digital engagement presentations. I develop illustrations and icons for Twitter feeds, baml.com and the BOA asset library, and select photographic imagery that promotes the bank's core values in personal connections, diversity, and community.
Art Directors at BOA not only drive in new revenue and protect brand reputation, but also advise new teammates, present to clients and take care to create ADA compliant work and avoid the legal pitfalls that can accompany public communication in the financial industry.
AdTheorent is a digital advertising company specializing in predictive targeting and rich media digital advertising production.
As a young firm, we pitched our product to new companies frequently. My production schedule typically consisted of the daily turn-around of a rich media ad, depicted in multiple stages and highlighting user-interaction capabilities. For example, through animated GIFs and detailed story-boards we would present an ad with multiple buttons, seamless integration of a live Twitter feed, camera functionality linking to a sponsored Instagram library, calendar integration, GPS targeted way-finding and ad placement, interactive games, video links, even printable coupons, directions and diagrams accessible directly from the advertising platform.
These mocks were designed for mobile and tablet and integrated both client provided and sourced imagery. I then complied each piece into digital pitch books, adding to and modifying the Adtheorent icon library as necessary to best convey a product's full capabilities. Advertising campaigns were often bought and produced to match the original pitch designs presented to client.
My work covered a wide range of industries and incorporated the full breadth of integrated and interactive capabilities in the rich media advertising space.
Quidsi is an e-commerce company under the Amazon umbrella. During the 2014 holiday season, the company operated ten distinct e-commerce brands: Diapers.com, Soap.com, Wag.com, Yoyo.com, BeautyBar.com, Casa.com, AfterSchool.com, Vine.com, Bookworm.com, and Look.com. Known for it's unprecedented one-day shipping turn-around times, Quidsi targeted the busy upper-middle class mother.
I was brought on to design and execute a cross-brand holiday makeover of the ten sites. I quickly transitioned to working on two distinct design teams: one coordinadating, designing and implementing the holiday websites, the other, producing a high volume of brand specific display and email campaigns.
Citizens’ Climate Lobby is a non-profit grassroots advocacy organization focused on enacting national policies that properly address and mitigate the United States' impact on global climate change.
I began volunteering with CCL as a congressional liaison and lobbyist, but soon found that this passionate network of people were in need of a brand makeover. The goal was to appeal to a wider demographic, and to illustrate to members how visual branding and marketing could achieve that.
In anticipation of the estimated 100,000-300,000 attendees at the 2014 inaugural Peoples' Climate March in New York City, I designed a series of yard-signs, stickers and fake tattoos promoting the Citizens' Climate Lobby. These designs introduced the established CCL members to the idea of a visual rebranding and ushered in a full design and marketing make-over for the organization.
The following year, I was asked to design the logo and event program guide for CCL's largest annual event, the International Conference in Washington DC. The event gathers around 1,000 volunteers for a series of speakers and workshops, and culminates in meetings with the US House and Senate to lobby for a revenue-neutral carbon tax and dividend bill.
Radical Media is a multi-faceted production and design company that concentrates on creating cutting edge, trend-setting work. As a junior designer in the graphic design department, my roll was to design digital and print pitch work for writers and directors who presented their ideas to television networks. Additionally, I frequently updated the Tommy Hilfiger websites (8 regions with specialized languages and sales campaigns) and designed some of Tommy's direct marketing.
The piece featured here is part of a multimedia production pitch in the vein of the Planet Earth series, entitled 19.20.21. Envisioned by Richard Saul Wurman, founder of TED talks, the project focuses on 19 cities with populations of at least 20 million, and utilizes maps and data to inform the future of urban planing to intelligently address the possibility of an Earth populated primarily by cities.
During my tenure at @Radical, I was also able to contribute to the Juno website project (NASA's mission to Jupiter), design the opening frame for the television shows American Voices, Iconoclast, and the Oprah Network's Master Class, as well as help out on the digital production for the 2010 FIFA World Cup halftime show. I also worked on set as a Production Assistant for a GE Capital/Jet Blue TV spot, launching a two year stint of on-set/office PA rolls for large-budget advertising productions.
Here, you'll find a sampling of work I've done as part of my education. The first series of diagrams is intended to visually explain the complex money flow and trading process of institutional options trading.
...exciting things to come.
In 2007 Already was a hot new startup in the digital advertising space. The company provided a proprietary platform that enabled companies of all sizes and budgets access to the quickly emerging online display advertising space. Display ads, once available only to large companies with the means to hire advertising agencies, was now accessible all.
As a designer, I created template display ads for the Adready platform. Clients had the option of inputting their own logo, product shots and copy into the templates, as well as customizing background and font colors.
Each piece was built on the stage in Adobe Flash and contained coded loops, image movement and roll-over commands in Actionscript II. Ads needed to conform to multiple publisher size and code restrictions, as well as internal coding protocols. User trends were routinely analyzed for insight on UI trends in this emerging field. Each ad was then laid out in eight different sizes, which sometimes I did, sometimes I supervised our contractors in India.