Creative program Manager

Ada Rumford

Hi, I’m Ada—a tech-savvy Creative Program & Project Manager.
I specialize in transforming ambitious ideas into structured, scalable outcomes. Whether it’s marketing, communications, or product design, I help teams do their best work with less stress.

Known as a calm and steady force, I bridge creative and business functions to streamline workflows and drive results. My background in graphic design and event management shaped my passion for clarity, efficiency, and momentum.

I’m interested in how emerging technologies can elevate creative collaboration. My experience in artist development and digital tools informs how I design systems that support growth—not just creatively, but operationally. I thrive in managing large, multi-channel projects, where moving parts need clarity, alignment, and momentum to succeed.

Today, I lead projects from briefing to launch, with direct responsibility for process design, cross-functional collaboration, budgeting, communication, and performance tracking.

Explore my work and experience, and see how I bring structure, vision, and momentum to every team I join.

Specialized Skills

Touchstone Projects

Production Board Redesign

Role: Program Manager / Creative Ops Lead

The Creative Content team’s production board had become overly complex, leading to inconsistent adoption and unreliable data. The goal was to rebuild the system into something far more intuitive—streamlined enough for quick updates, yet flexible enough to support the unique workflows of teams across video, content strategy, social media, design, and writing.

I replaced fragmented monthly boards with a single, stage-based master board, and developed custom dashboards tailored to each discipline’s needs. This unified system allowed teammates to easily track progress, collaborate, and surface relevant information—without data overload.

The redesign improved efficiency by eliminating tracking that didn’t inform specific program strategy. No more collecting data for the sake of it. It also reduced team friction by making statuses simpler and more transparent. I led team training and change management, created detailed visual guides, and worked closely with colleagues to build confidence with the new system. I also championed automation across our Monday.com ecosystem, making project intake and production updates faster, smarter, and easier.

Luminary Awards

Role: Program Manager

For eBay’s Luminary Awards, I spearheaded the planning and execution of this three-stage global recognition program. The initiative included an internal nomination and voting campaign for 20K+ employees, winner vetting and gift sourcing, a surprise global celebration, and a branded video featuring user-generated content—released within 24 hours of the winner announcement.

Maintaining a comprehensive Work Breakdown Structure and detailed Project Brief was critical to keeping the program on track. I led progress meetings with cross-functional teams across time zones and managed deliverables such as site development, copy translation, and leadership approvals.

My responsibilities included overseeing program branding, the production of three microsites, a cross-platform internal marketing campaign, and a globally crowd-sourced video presented by the CEO at an all-hands meeting. I successfully negotiated a revised timeline to ensure feasibility and managed a remote team of internal stakeholders and external vendors—maintaining the budget and driving clear, consistent communication across departments and regions.

The program was a success, drawing 7,000–8,000 daily participants. Winner gift packages proved surprisingly challenging. As it turned out, sourcing gifts (including the production of a bespoke notebook) became an unexpected hurdle due to pandemic-related supply-chain disruptions. In the end, increasing both the timeline and cost—while maintaining scope and quality—proved to be the most effective solution.

DE&I Report

Role: Program Manager / Creative Ops Lead

For the DE&I Report—and several others—my role was to organize the production of cohesive, visually engaging, and informative reports from concept to delivery.

With limited staff resources, one of the main challenges during report season was managing the capacity of our creative team, who were often navigating overlapping milestones across multiple reports. I created detailed project briefs and workback schedules, then built an integrated calendar to keep project owners and stakeholders aligned and accountable. I led weekly progress meetings, managed risks, and maintained comprehensive meeting notes and the Creative Brief to support execution across teams. Sourcing imagery and release forms also highlighted the growing need for a more sophisticated DAM system.

An important extension of the DE&I Report was the content-rich DE&I page on ebayinc.com. Alongside infographics and employee quotes, the page featured a video series with eBay’s executive leadership sharing personal perspectives on diversity, equity, and inclusion.

I coordinated the video shoot schedule, developed briefing materials for leadership, and supported remote production. I also collaborated closely with the web development team on layout, UX, and sprint planning to ensure the page was both engaging and accessible.

NEW TECHNOLOGY MARKETING CAMPAIGN

Role: Creative Project Manager – 3D True View Launch Video

One of the exciting projects I managed at eBay was the marketing video for the launch of 3D True View, eBay’s proprietary technology enabling 360° views of collectible sneakers. I led the marketing content effort from brief to delivery, ensuring alignment with go-live dates across departments.

The project came with some technical hurdles. The 3D visuals were rendered in proprietary software and weren’t compatible with standard editing platforms like Adobe Premiere Pro. The vendor we partnered with also had limited prior engagement with our team, which made collaboration more complex.

I acted as a bridge between technical and creative teams—clarifying our requirements, translating constraints, and helping to convert raw 3D assets into formats we could use. I also advocated for marketing’s asset needs and helped stakeholders understand the time and planning required to tell a compelling story through video.

The final video launched on time and played a key role in positioning eBay as a leader in sneaker innovation. It gave sneakerheads a new way to experience authenticity, and gave the brand a fresh, forward-looking narrative.