With a background in design and event production, I manage multi-channel campaigns from brief to launch. Calm under pressure and relentless about results, I turn complexity into clarity.
I leverage AI and modern collaboration methods to build systems that scale, helping teams deliver their best work without the usual chaos.
I specialize in optimizing creative operations by implementing MarTech platforms and scalable systems that streamline workflows and drive measurable outcomes. At eBay, I restructured multi-channel creative workflows in Monday.com, deployed DocuSign for streamlined approvals, and introduced Bynder to centralize asset management across the Communications department.
I stay current on emerging technologies, including AI-driven creative tools, and love building MarTech stacks that boost team efficiency and creative output.
I excel at designing and managing creative workflows, empowering teams through structured processes and clear change management strategies. Leveraging tools like value chain mapping, stakeholder workshops, and collaborative wireframing, I believe in feedback-first operations that increase team engagement and adoption.
My approach balances operational rigor with flexibility, redefining workflows, implementing scalable production systems, and supporting teams through high-growth, high-change environments.
I take a data-driven approach to creative program management, combining clean metrics with human insights. At eBay, I built reporting frameworks and monthly trend analyses to align creative initiatives with strategic goals. My MBA training in big data and analytics further sharpens my ability to drive creative operations with actionable insights, trend forecasting, and continuous performance improvement.
I approach project management with a strategic lens, connecting creative execution to business goals. I build clear briefs, design work breakdown structures, define critical paths, and lead sprint cycles to keep teams aligned and focused. I’m trained in Agile and Scrum methodologies and have hands-on experience facilitating cross-functional collaboration in fast-paced, creative-first environments.
The Creative Content team’s production board had become overly complex, leading to inconsistent adoption and unreliable data. The goal was to rebuild the system into something far more intuitive—streamlined enough for quick updates, yet flexible enough to support the unique workflows of teams across video, content strategy, social media, design, and writing.
I replaced fragmented monthly boards with a single, stage-based master board, and developed custom dashboards tailored to each discipline’s needs. This unified system allowed teammates to easily track progress, collaborate, and surface relevant information—without data overload.
The redesign improved efficiency by eliminating tracking that didn’t inform specific program strategy. No more collecting data for the sake of it. It also reduced team friction by making statuses simpler and more transparent. I led team training and change management, created detailed visual guides, and worked closely with colleagues to build confidence with the new system. I also championed automation across our Monday.com ecosystem, making project intake and production updates faster, smarter, and easier.
For eBay’s Luminary Awards, I spearheaded the planning and execution of this three-stage global recognition program. The initiative included an internal nomination and voting campaign for 20K+ employees, winner vetting and gift sourcing, a surprise global celebration, and a branded video featuring user-generated content—released within 24 hours of the winner announcement.
Maintaining a comprehensive Work Breakdown Structure and detailed Project Brief was critical to keeping the program on track. I led progress meetings with cross-functional teams across time zones and managed deliverables such as site development, copy translation, and leadership approvals.
My responsibilities included overseeing program branding, the production of three microsites, a cross-platform internal marketing campaign, and a globally crowd-sourced video presented by the CEO at an all-hands meeting. I successfully negotiated a revised timeline to ensure feasibility and managed a remote team of internal stakeholders and external vendors—maintaining the budget and driving clear, consistent communication across departments and regions.
The program was a success, drawing 7,000–8,000 daily participants. Winner gift packages proved surprisingly challenging. As it turned out, sourcing gifts (including the production of a bespoke notebook) became an unexpected hurdle due to pandemic-related supply-chain disruptions. In the end, increasing both the timeline and cost—while maintaining scope and quality—proved to be the most effective solution.
For the DE&I Report—and several others—my role was to organize the production of cohesive, visually engaging, and informative reports from concept to delivery.
With limited staff resources, one of the main challenges during report season was managing the capacity of our creative team, who were often navigating overlapping milestones across multiple reports. I created detailed project briefs and workback schedules, then built an integrated calendar to keep project owners and stakeholders aligned and accountable. I led weekly progress meetings, managed risks, and maintained comprehensive meeting notes and the Creative Brief to support execution across teams. Sourcing imagery and release forms also highlighted the growing need for a more sophisticated DAM system.
An important extension of the DE&I Report was the content-rich DE&I page on ebayinc.com. Alongside infographics and employee quotes, the page featured a video series with eBay’s executive leadership sharing personal perspectives on diversity, equity, and inclusion.
I coordinated the video shoot schedule, developed briefing materials for leadership, and supported remote production. I also collaborated closely with the web development team on layout, UX, and sprint planning to ensure the page was both engaging and accessible.
One of the exciting projects I managed at eBay was the marketing video for the launch of 3D True View, eBay’s proprietary technology enabling 360° views of collectible sneakers. I led the marketing content effort from brief to delivery, ensuring alignment with go-live dates across departments.
The project came with some technical hurdles. The 3D visuals were rendered in proprietary software and weren’t compatible with standard editing platforms like Adobe Premiere Pro. The vendor we partnered with also had limited prior engagement with our team, which made collaboration more complex.
I acted as a bridge between technical and creative teams—clarifying our requirements, translating constraints, and helping to convert raw 3D assets into formats we could use. I also advocated for marketing’s asset needs and helped stakeholders understand the time and planning required to tell a compelling story through video.
The final video launched on time and played a key role in positioning eBay as a leader in sneaker innovation. It gave sneakerheads a new way to experience authenticity, and gave the brand a fresh, forward-looking narrative.
August 2021 - October 2022
At eBay, I focused on modernizing how the Corporate Communications team operated by optimizing systems, scaling workflows, and managing high-profile creative programs across global campaigns and internal communications.
I led the onboarding of new MarTech tools, including DocuSign for contract processing and Bynder for digital asset management, which reduced content retrieval times by 80% and improved team-wide efficiency. I also built the Content Studio’s first data reporting framework, delivering monthly trend analysis to guide strategic decision-making and aligning weekly leadership reports with corporate goals.
Major initiatives included managing the global Employee Recognition Campaign (Luminary Awards), overseeing the production of enterprise reports like the DE&I and Recommerce Reports, and coordinating cross-channel messaging for digital launches. I streamlined project intake, simplified status reporting on Monday.com, and led change management efforts to create a more transparent, scalable creative workflow.
October 2017 - August 2021
At AR Design, I partnered with small businesses to translate their brand visions into fully realized digital experiences. I designed and launched custom WordPress and Squarespace websites, developed brand identities, and created digital marketing materials, all with a focus on driving real business outcomes.
I led clients through project scoping and user journey mapping, ensuring each deliverable aligned with business goals and user needs. By integrating Google Analytics, accessibility, and SEO strategy into every build, I helped clients understand their audiences and improve site performance post-launch. I also established clear release schedules, proactively managed scope creep, and conducted usability testing to refine products iteratively.
Beyond design execution, I prioritized clear client communication and strategic consultation, helping businesses make smarter digital decisions and creating systems that supported growth long after launch.
October 2015 - September 2017
At Bank of America’s in-house agency, ECS, I produced high-volume digital marketing campaigns across multiple business units, designing and coding 100+ assets annually. I owned the end-to-end email campaign production for several enterprise brands, including Global Wealth & Investment Management, Bank of America Consumer, and Merrill Lynch, helping ensure consistent brand execution and audience engagement across digital channels.
I collaborated closely with writers, coders, art buyers, and compliance teams to manage timelines, maintain brand integrity, and meet regulatory standards. By aligning with cross-functional stakeholders early and often, I helped minimize approval delays and kept projects moving smoothly through complex production cycles.
December 2007 - May 2015
As a freelance designer, I managed up to 10 concurrent creative projects across industries including tech, media, real estate, and agencies. I partnered with cross-functional teams of designers, developers, and marketers to deliver projects on time and on brand.
I specialized in revitalizing underperforming projects by quickly identifying bottlenecks, reestablishing timelines, and optimizing creative workflows to restore quality and momentum. I facilitated communication between clients and production teams, driving the execution of high-quality deliverables that met both brand standards and business objectives.
June 2010 - October 2012
As the first assistant for Art Departments, I directed teams supporting advertising set builds, prop logistics, and backstage management for video shoots and live productions. I contributed to pre-production and production coordination across nine major advertising shoots, including campaigns for Nickelodeon Kids’ Choice Awards, L’Oréal, T.J. Maxx, and Olive Garden, and 10 large-scale live events.
I managed vendor and contractor communication, oversaw on-site logistics, and supported payroll and accounting operations. Acting as the first-in, last-out team lead, I ensured smooth daily operations from setup through strike, maintaining timelines and upholding creative standards in high-pressure environments.
MBA Global Business Management
Graduated May 2018, Cum Laude with honors
A.A.S. Graphic Design
Graduated June 2007, Cum Laude
B.A. Interdisciplinary Creative Arts
Graduated January 2004
Monday.com (used extensively), Jira (studying and using). Asana (studied), Trello (used), Notion (studied), Sharepoint (used)
Make (studying)
Bynder (studied extensively), Dropbox (used extensively), Google Workspace (used extensively), DocuSign (used)
Adobe Creative Cloud (used extensively), Frame.io (used), Excel (studied extensively), Canva (used), Grammarly (using)
Monday.com (used), Tableau (studied), Google Analytics (used)